
Albania Riviera
Europe's last frontier coast.
Total visitors 2024
11.7M
+82% vs 2019
Rental yields
8–10%
Top tourism zones
Price growth (prime coastal)
up to +58%
Single-year, Investropa 2025
Market snapshot
The fundamentals at a glance.
Avg nightly rate (Saranda peak)
$126 / ~€116
AirROI Dec 2025
Avg occupancy (Saranda annual)
40.9% · 61% Aug
AirROI May 25–Apr 26
RevPAR (Saranda annual)i
$45 / ~€41
AirROI 2026
Active STR listings (Saranda)
430–432
AirROI Dec 2025
Annual STR revenue (median)
$6,960 / ~€6,400
AirROI May 25–Apr 26
Peak season
Jun–Sep
INSTAT / tourism data
Ownership structure
Freehold
No restrictions for foreigners
Legal complexity
Saranda data is most representative of the Riviera market. Dhërmi and Himarë are smaller, less tracked markets with higher nightly rates and more constrained supply. Converted at 1 USD = 0.92 EUR (June 2026).
Sources: AirDNA, Inside Airbnb, tourism board statistics and local listing platforms. Last updated: Q2 2025. Figures are estimates — always verify before committing capital.
Avg gross yield
8–11%
Before costs, summer-weighted
Entry price range
€85k–€190k
Second-row apartment
Occupancy / tourism
41% annual · 90% peak
Saranda · Jul–Aug
The Riviera is Europe's cheapest coastline with genuine summer pricing power: peak occupancy clears 90% while annual averages sit near 41%, so the economics hinge entirely on how you run the season. Freehold title is available to foreigners and entry is still under €100k in the second row. That gap between peak and annual is where the money is made — and the real opportunity is in the numbers below.
The rest of the Albania Riviera data
Full yield breakdown, price per sqm, ADR and occupancy detail, regulatory notes and our vetted local partners.
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